Tuesday, December 22, 2009

Study shows 'Green' shoppers more likely to cheat

If buying an organic apple instead of one caked in pesticides eases your conscience, there's a good chance that your next ethical decision might not be a good one. According to the results of a University of Toronto study, participants who assigned more social value to 'green' shopping were more likely to cheat and steal in subsequent tests than those with less stringent shopping habits. The study, to be published in the new year in the journal Psychological Science, is the latest in a growing field of research called "moral licensing."...read more

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