Friday, April 29, 2011

Gov't to Urge Food Companies to Limit Ads for Kids

Commercials promoting sugary breakfast cereals could be put on a strict diet under government guidelines urging food companies to limit marketing of unhealthy products to children. Under a proposal announced Thursday by several government agencies, companies would be urged to only market foods to children ages 2 through 17 if they are low in fats, sugars and sodium and contain specified healthy ingredients. The guidelines set parameters that are stricter than many companies have set for themselves and, if the companies agree, would eliminate much of the advertising consumers see now - on television, in magazines, in stores and on the Internet - for foods that appeal to children. The food industry has been successful in reducing the number of television ads aimed at children in recent years and much of that advertising has moved to the Internet, social media and other digital platforms such as smart phones...more

Come on feds. Instead of chasing these guys all over tv, the internet, facebook, etc., just do what is necessary - ban kids from watching tv. Then you know they will be safe from fatty foods and Fox News to boot.

Except for PBS of course.

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