"Life on the Range" project wins top prize for media campaign

The "Life on the Range" educational project sponsored by the Idaho Rangeland Resource Commission received First Place honors in the Public Relations - Media Campaign division of the Idaho Press Club 2011 awards. The awards were unveiled Saturday night, May 7, at the Boise Centre in downtown Boise. Life on the Range (www.lifeontherange.org) is an ongoing educational project that showcases stories about the ever-changing landscape of ranching, multiple-use management, entrepreneurial spirit, family and stewardship on Idaho's rangelands. Steve Stuebner, a public relations and marketing professional in Boise, manages the multi-media campaign, social media sites, and writes the video scripts and feature stories on the web site. Gretchen Hyde, executive director of the Idaho Rangeland Resource Commission, oversees the project direction, and helps Steve select the stories to be covered. Marc Morris of Avitamarc Productions directs and edits the videos. Justin Yonk created and designed the Life on the Range web site from scratch. Life on the Range currently features seven stories on the web site, and the project team expects to add many new stories throughout 2011 and beyond. To see the stories, go to http://www.lifeontherange.org/. Life on the Range also is on Facebook and twitter...more