Underwear with a message wins Gold Lion award

Boulder, Colo.-based clothing-seller 4th Amendment Wear nabbed a Gold Lion award in the Promo & Activation category for its metallic ink underclothes. The firm's offerings include men's boxers and women's underwear that have the 4th Amendment printed on them in an ink that is designed to shine bright in those full-body airport scanners. The result: TSA X-ray officers are confronted with the amendment that protects against unreasonable searches just as they scan someone's privates. The publicity surrounding the glowing garb caused 4th Amendment Wear to sell out its first run immediately...more