Thursday, July 25, 2013

Good Times Announces New Hatch Valley New Mexico Green Chile Lovers Menu and TV Ad

GOLDEN, Colo., Jul 24, 2013 (BUSINESS WIRE) -- Good Times Restaurants Inc. GTIM +0.33% today announced it recently rolled out a new, limited-time Hatch Valley New Mexico Green Chile menu that will run through the prime green chile season until the end of September, supported by a new television ad. In addition to its permanent menu of $2 Green Chile Breakfast Burritos, the limited-time menu consists of Fresh Cut Green Chile Cheese Fries, a Green Chile Burger and Slider. Commenting on the introduction, Director of Marketing Nicholas Corbishley said, "We have had such outstanding results and customer feedback from our breakfast burritos, we wanted to extend the use of our authentic Hatch Valley New Mexico Green Chile to other products, particularly during the height of the season for roasted Hatch Valley Green Chiles. Additionally, we are continuing the creative campaign that we introduced with our first television ad featuring our Springer Mountain All Natural Hand Breaded Chicken that was such a success." The Company reported that this is the second in a series of television ads under the same creative campaign umbrella that launched at the end of March...more

No comments: