tag:blogger.com,1999:blog-5748604.post9031804851813906177..comments2024-03-29T03:00:12.012-06:00Comments on THE WESTERNER: Patagonia Launches Campaign to Defend Bears Ears from Utah PoliticiansFrank DuBoishttp://www.blogger.com/profile/04078935296275462544noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-5748604.post-84906776598478011302017-02-22T08:58:06.632-07:002017-02-22T08:58:06.632-07:00I think this is a great exemplar of the "old&...I think this is a great exemplar of the "old" and "new" West. Patagonia, based out of Ventura, California, started out as Great Pacific Iron Works manufacturing hardware needed by an emerging activity in the 1970s, rock climbing. At that time, Ventura and Santa Barbara Counties were largely rural with ranching and agricultural interests. The company rapidly evolved into a upscale softgoods company offering "lifestyle" products, reflecting the changing culture of Southern California. The diaspora brought about by rising property values in Socal spread this culture throughout the West as equity refugees and the Malibu/West LA crowd sought the very environments whose end they had brought about.Anonymousnoreply@blogger.com