OPINION/COMMENTARY

PETA’s Non-Apology Apology

Ingrid Newkirk, the alpha wolf over at the People for the Ethical Treatment of Animals (PETA), has just issued a classic non-apology "apology" for PETA's odious "Holocaust on Your Plate" Campaign, which explicitly compared eating meat to participating in the gassing of millions of Jews. The purported equation between the Holocaust and normal practices of animal husbandry wasn't presented between the lines by PETA. Nor was it implied subtly in the hope that the viewer would infer a similarity. Rather, comparing Auschwitz to your corner butcher shop was the explicit and unequivocal theme of the entire international pro-vegan campaign. First there were the photographs. PETA juxtaposed pictures of emaciated concentration-camp inmates in their tight-packed wooden bunks with chickens kept in cages. Worse, in a truly despicable comparison (on several levels), a picture of piled bodies of Jewish Holocaust victims was presented next to a photograph of stacked dead pigs. The text of the campaign was even worse. In a section entitled "The Final Solution," PETA made this astonishing assertion:....

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