Monday, April 19, 2010

Cattle Ranching a Green Profession, Survey Finds

When your office is the great outdoors and your commute is on horseback, preserving and protecting the Earth is part of the job description. This Earth Day, America's 1 million cattle farmers and ranchers are being recognized as having one of the greenest jobs. In a new national survey of American beef eaters, cattle ranchers and farmers were selected as the third greenest profession from a diverse list of jobs, with park rangers topping the list. This survey was conducted by IPSOS Public Affairs for The Beef Checkoff Program. It's no surprise to Gary Teague, a Colo. cattle rancher and environmentalist: "We work every day to teach our three children what it means to be truly passionate about the land and the animals. Preserving natural resources is how we make our living and how we secure our family business for our children and grandchildren." Two-thirds of US cattle farms and ranches have been in the same family for two generations or more (Aspen Media & Market Research, 2008). American cattle farmers and ranchers have embraced the values of Earth Day for generations, and Americans recognize that commitment. Eighty-six percent of Americans surveyed think cattle farmers and ranchers are committed to environmental preservation. In honor of Earth Day's 40th anniversary, cattle ranchers are celebrating 40 different ways raising cattle can contribute to environmental sustainability...more

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