Patagonia has been around for nearly 45 years, but Sunday, August 20,
marked the company’s very first television advertisement in its history
of doing business. “With America's public lands under unprecedented threat, we continue our legacy of advocating for the planet by bringing our voice to the airwaves,” said Corley Kenna, Patagonia's senior director, global communications and public relations.
In a $700,000 media buy, Patagonia purchased statewide television and radio time in US Secretary on the Interior Secretary Ryan Zinke's home state of Montana reminding him of what he said: "Our greatest treasures are public lands." According to Kenna, Patagonia has also purchased television and radio spots in Utah to defend Bears Ears and Grand Staircase Escalante National Monuments, which are at risk of being rescinded, as well as in Nevada where Gold Butte and Basin and Range National Monuments are also under threat. “We intend to spread even more awareness by promoting the ad on social and digital media and it will be on the homepage of our website,” Kenna said, adding that they are unaware of any other company running persuasion ads targeting the administration, and that the issue hit close to home as one the company has been advocating for since it was founded.
In a statement, Patagonia President and CEO Rose Marcario said, "The national monuments under review are a critical part of our national heritage and these lands belong not just to us, but to future generations...more
https://youtu.be/oCVNk0H9Erc
Issues of concern to people who live in the west: property rights, water rights, endangered species, livestock grazing, energy production, wilderness and western agriculture. Plus a few items on western history, western literature and the sport of rodeo... Frank DuBois served as the NM Secretary of Agriculture from 1988 to 2003. DuBois is a former legislative assistant to a U.S. Senator, a Deputy Assistant Secretary of Interior, and is the founder of the DuBois Rodeo Scholarship.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment