Final U.S. Country-of-Origin Labeling Rule Draws Criticisms

Longtime supporters of U.S. regulations requiring meat and fresh produce to be labeled by country of origin say the government’s final rule on the matter doesn’t do enough to distinguish U.S. meat from competitors. The rule announced today allows U.S. meat produced in a domestic facility that also is processing imported animals to carry a multicountry designation. That blurs the distinction between U.S. and foreign meat, according to critics, especially ranchers in northern states who compete with Canadian cattle. They pushed for a U.S.-only label to spur consumer purchases. Country-of-origin labeling, also called COOL, “is supposed to let Americans know where their steaks come from, and to help American ranchers market their products,” said Senator Jon Tester, a Montana Democrat, in an e-mailed statement. “It’s not supposed to be complicated or watered- down.” The labeling requirements will take effect March 16. They were originally passed as part of the 2002 farm bill and first took effect under an interim rule Sept. 30. Some lawmakers and consumer advocates have also criticized provisions in the rule that exempt mixed vegetables and many processed foods....