Trent Loos Ag Talk Dominates Gala

Communication between America’s farmers and those not in the farming community, as well as the importance of raising future generations of hard-working rural farmers, were emphasized by featured speaker Trent Loos at the 2009 Beef and Wine Gala. Loos, a radio and television personality of the programs “Loos Tales” and “Loos Tales TV,” used humor, touching stories and audience interaction to entertain those attending the gala , held at the Riverfront Event Center in downtown Yankton Tuesday. He said his quest for the past nine years has been to share the stories of the people and places in rural America while emphasizing the importance of domestic food supply as a means of national security. “If we do not have someone tending to the land and the animals and the natural resources and the food, pharmaceuticals and fuel, then mankind will cease to exist,” he said. A current problem in the United State, Loos said, is trying to communicate the business of the agricultural industry to those not in it. Remembering to change the agricultural language and lingo when speaking to a non-farming individual is key to communication, he said. “Many times, we don’t even communicate in a language that people outside of our small rural communities will understand,” said Loos, who is a Nebraska rancher. “And then we say, ‘Why is it people don’t understand us?’”...YanktonPress