Association Marks 20 Years of Greening Hollywood

With local, organic food, minimal electricity use and on-site composting, the Environmental Media Association's 20th anniversary party might be the green standard for future Hollywood awards shows. The awards-show dinner, held Sunday on the Paramount lot, modeled its message - recognizing the industry's efforts to go green with an organic, low-waste, environmentally friendly event. Founded by Norman and Lyn Lear and Alan and Cindy Horn, the Environmental Media Association encourages Hollywood to spread the word about going green. Twenty years later, the group counts the Endangered Species Coalition, the Alaska Rainforest Campaign, the Sierra Club and the World Wildlife Fund among its partners. It has been honored by the White House and praised by Al Gore - years before "An Inconvenient Truth." The group has met with hundreds of Hollywood writers, directors and producers, helping them incorporate green themes into their films and TV shows and encouraging them to make those productions more environmentally friendly...read more

So that's where the propaganda comes from...