Cowboy Militia strikes partnership with Texas music

Cowboy Militia has teamed up with Ambiance Artists of Austin, Texas, in a cross-promotional relationship that benefits Texas music fans and Western aficionados alike. The affiliation will drive more country music fans to rodeo and Western wear - and vice versa - through partnerships with five hit-making Texas country music artists, including the Josh Abbott Band, Whiskey Myers and bands fronted by Kyle Bennett, Charlie Shafter and Rich O'Toole. "We play shows in Dallas, San Antonio, Houston and Austin, but it's the little rural communities or rodeo towns where we really fit in," says Ambiance co-founder Bruce Kalmick. "The markets we really focus on are rural - those people are attainable and they remain fans for a longer period of time." Texas music, or alternative country, began in the 1970s with Willie and Waylon but resurged in the late 1990s and has exploded in nationwide popularity as Pat Green and others have crossed over into Nashville...read more