New ad promotes wolves to Times Square audience

Defenders of Wildlife says people in New York City are in the dark about the wolf hunts taking place in Montana and Idaho and has launched a Times Square ad campaign to raise their awareness. From now through New Year’s Day, the conservation group, which opposes the wolf hunt, is buying time on the 520-square-foot CBS superscreen on 42nd Street for a 15-second video spot showing - among other things - a wolf pup howling in tall grass. “They are being killed,” is written at the bottom of the screen, along with a number people can text to donate $5 to the group. Defenders of Wildlife is one of more than a dozen groups suing the Obama administration over its decision to take the gray wolf off the Endangered Species List. Revenue from the ad will go toward the legal battle, along with compensating and working with ranchers who raise livestock near wolf populations...read more