Woman Sues Facebook for Privacy Violations

The 25-year-old homemaker from Dallas County, Texas, said she made the discovery last year when she rented the 1985 adventure film "The Jewel of the Nile," starring Kathleen Turner, Michael Douglas and Danny DeVito. She said an alert appeared on her Facebook profile detailing the transaction. As a result, Harris filed two lawsuits — one against Blockbuster last year and one against Facebook last month. The suits claim a partnership between the two companies allowed Blockbuster to send Harris' movie-renting habits to Facebook without fair opportunity to opt out. At the heart of the suit is Facebook's controversial Beacon system, essentially a tracking flag that follows you across a network of sites and reports back to Facebook on your activity. For consumers, it's a way to share more information about your daily activity; for advertisers, it's a way to learn a great deal more about an individual. Following public outcry over the system in late 2007, Facebook CEO Mark Zuckerberg publicly apologized for the Beacon system, noting that "the problem with our initial approach of making it an opt-out system instead of opt-in was that if someone forgot to decline to share something, Beacon still went ahead and shared it with their friends." Facebook's policy has been changed, but Harris' lawsuit alleges that whether a consumer opts in or out, Beacon is a violation of the Video Privacy Protection Act. That piece of law prevents a company from disclosing information about a customer's rental habits without their knowledge; the suit alleges that Beacon still transfers information, it just doesn't display it...read more