Monday, January 24, 2011

Whiskey In A Can

The thing about glass bottles – they're heavy and breakable. What if there was a safe, recyclable way to get your whisky fix? One Panamanian company is now packaging the party in an aluminum can. Scottish Spirits thinks selling whisky in cans can help them tap into the outdoor beverage market.  “It's lightweight and portable and entirely recyclable, which is good news. It will be one of the hot picks for any outdoor activities,” said Scottish Spirits CEO Manish Panshal. But whether you mix it or shoot it straight from the silver can, the math is indisputable. You'll be downing eight shots of whisky from a container that you can't close back up. Not to mention it's alcoholic blasphemy for whisky lovers who prefer to sip their Scotch with an air of purity and tradition to even think of touching an aluminum variation. In fact, the Scotsman reports the Scottish Whisky Association is attempting to ban the cans for breaking labeling rules...more

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