Food makers resist lawmakers’ proposal for guidelines in marketing to children

The food and advertising industries are pushing back against an Obama administration proposal that calls for food makers to voluntarily limit the way they market sugary cereals, salty snacks and other foods to children and teens. From yogurt makers to candy manufacturers, they lined up Tuesday to tell regulators that the first-ever proposed guidelines for marketing to children would not stop the childhood obesity problem but would certainly hurt their businesses and abridge their right to free speech. The guidelines, ordered by Congress and written by a team from the Federal Trade Commission, the Food and Drug Administration, the Centers for Disease Control and Prevention, and the Agriculture Department, ignited a debate about the role of marketing in soaring obesity rates among children. The far-reaching guidelines would cover a wide array of marketing, from traditional media such as television, print and radio to pop-up ads on Internet sites. They would apply to social media, toys in fast-food meals, ads shown in movie theaters , sponsorship of athletic teams and philanthropic activities, as well as product placement in movies and video games...more

First they will regulate the food makers...and that won't work.
Then they will regulate the parents...and that won't work.
Then they will regulate the children...and that won' work.

In the meantime new programs will be created, billions of dollars will be spent and they will be praised for "doing something" about obesity.

In the end, folks will be fatter and less free.