Tuesday, June 07, 2011

Interior Department wants a new logo

Gas prices remain around $4 a gallon, thousands of people have lost their jobs in the energy industry and the U.S. border with Mexico remains as porous as Swiss cheese. So what are some folks at the U.S. Department of Interior doing today? Well, they're looking for a department logo that is "both elegant (simple) and meaningful." Oh, and don't forget, it also has to "appeal to both our internal and external audiences." It is vital, however, that it be understood this new logo will not replace the department's present seal, which is just to the right here, but will instead be used in addition. As if those requirements aren't complicated enough, the DOI folks helpfully provided this additional guidance: "More specifically, the logo must appeal to the 70,000 employees of Interior, as well as (in alphabetical order) cattlemen/ranchers, coal miners, conservationists, farmers, fishermen, historians, hunters, Native Americans & tribal entities, offshore oil and gas producers, recreation enthusiasts (boaters, hikers, campers) and others. We recognize that this is a lengthy list and include it for a sense of the breadth and scale of our missions."

I'm sure my readers will have some excellent suggestions!  The winner gets $1,000. Find out more here.  Share your ideas with The Westerner.

Below is DOI's seal.  I remember we created quite a storm during the Reagan administration when we changed the buffalo to face right.


Anonymous said...

In a time of unwarranted spending “WE THE PEOPLE’ cannot afford for the government to spend any more of our money just because someone is not “happy” or “ satisfied with what we have now


Anonymous said...

As usual the government has its priorities ssa sdrawkcab. Here is a suggestion. how about an emblem that depicts the national boarder as being as porous as a sponge or a family outside a house as they are watching the sheriff toss their property outside of it. This government is a complete joke. All this bs going on and they think re doing their fracking emblem is the most important thing. Freaking imbeciles.

Anonymous said...

A new logo? I can think of two that fit Interior. 1) It's not our money so why not waste it. And based upon their discriminatory history 2) african americans or the disabled need not apply.