A major car-rental company is inviting customers to "help save the environment with your next rental." As part of its carbon offset program, Enterprise Holdings offers customers the option of adding $1.25 to the cost of the rental car, which Enterprise will match dollar for dollar, up to a total of $1 million. "By opting to pay $1.25 per rental, customers can fund certified offset projects that work to remove CO2 from the atmosphere," the company says on its Web site. In the program's first year, Enterprise says approximately 175,000 customers chose to pay the extra fee, generating $220,000 for certified offset projects. Coupled with the equal match by Enterprise's charitable arm, the effort has generated nearly $440,000...more
These folks need to rent a brain, not a car.
No mention is made of what percentage of their customers chose this option. Since Enterprise Holdings operates the Alamo Rent A Car, Enterprise Rent-A-Car and National Car Rental brands, I'm betting it's small.
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