Giving sausage a face

A Berlin initiative is on a mission to revolutionise meat consumption. At Meine Kleine Farm, consumers can see a picture of the pig they're eating on the packaging. They can even choose which pig will be slaughtered to make their sausages. “Pig 3” has become an online star. The sow was the winner of the latest Meine Kleine Farm Facebook competition. The prize? Slaughter. Pig 3 met its fate on Friday in Brandenburg at farmer Bernd Schulz’s pig farm - its memory will live on in the form of pork products. The pig’s face will appear on the packaging of 250 glasses of Leberwurst, 50 cotechino or Schlackwurst (a type of boiled Italian sausage) and 25 Mettringe sausages, already promised to buyers over the meinekleinefarm.org online shop. Meine Kleine Farm is the brainchild of Berlin student Denni Buchmann, who is on a mission to change the way consumers think about meat. He thinks people should eat less meat and show more respect to the animals. Buchmann regularly selects and buys pigs from Schulz’s farm, photographs them and posts the photos online. Users can then vote on which pig looks most tasty. The winner is slaughtered and its photo appears on the products...more