Hubbard museum adopts new logo

A new logo for the Ruidoso Downs-owned Hubbard Museum of the American West will include the image of the larger-than-life display of eight bronze horses at the museum. "As most of you know ... the former (museum) director made a presentation about four or five years ago to change the logo and there was pretty massive misunderstanding and it was voted down because I think the council at that time thought he was changing the city's logo," Jim Kofakis, the director of the museum told city councilors. "In the last four to six weeks I was approached by a couple of members of the governing body to readjust that. I went back to what I learned in college in Marketing 101, if you're branding the city or branding the museum, it needs to be something that people recognize right away without the text." "I took the basic design elements of ... the city of Ruidoso Downs logo, kept the most important design elements being the tree, Sierra Blanca (peak), the sun or moon depending on what time of the day it is, removed the race horses and put in a silhouette of the monument, which is arguably the most recognized icon that the museum has." The icon, Free Spirit at Noisy Water by Dave McGary, is between the museum and U.S. Highway 70...more