The Ad Council, in collaboration with the U.S. Forest Service and the National Association of State Foresters (NASF), announced today the launch of a new series of public service advertisements (PSAs) featuring Smokey Bear designed to raise awareness about wildfire prevention. As a continuation of the longest running PSA campaign in U.S. history, the new ads include the well-known tagline, “Only YOU can prevent wildfires,” and for the first time feature Smokey Bear rewarding Americans with hugs after acting safely with fire. Celebrating his 70th birthday next year, Smokey Bear has been a recognized symbol of protection of America’s forests since 1944. His message about wildfire prevention has helped to reduce the number of acres burned annually by wildfires from about 22 million (1944) to an average of 6.9 million today. Although progress has been made, wildfires remain one of the most critical environmental issues affecting the U.S. Many Americans believe that lightning starts most wildfires. In fact, on average, nearly 9 out of 10 wildfires nationwide today are caused by people. The principle causes are careless or accidental behaviors like campfires being left unattended, debris burning on windy days, improper discarding of smoking materials or BBQ coals, and operating equipment without spark arrestors...more
Hi, I'm from the gov't and I'm here to...hug you. Here's two of the ads:
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