This month, Arby’s introduced a tempting new bacon product to the already generously bacon-infused fast-food market—brown sugar bacon. Arby’s was true to its slogan— “We Have the Meats.” But not everyone is excited that Arby’s a) Has the Meats and b) is so vociferous about it. Vegetarians have voiced their discontent via e-mails and tweets, naturally.
It’s not hard to imagine some nascent campaign to get Arby’s to drop its “offensive” slogan for “othering” those who don’t enjoy bacon. It’s not terribly hard to imagine the national media treating such a campaign semi-seriously, and some cowardly corporation caving to faux pressure. After all, it only took one social media activist on Twitter to start a week-long news story based on one Colbert Report tweet, which was clearly satirical, calling to #CancelColbert. Colbert ended up deleting the show’s Twitter account and apologizing.
Arby’s took a different tack, nipping any complaint from the perpetually aggrieved in the bud by responding with a bit of good-natured mockery also tailored to ingratiate it even further with the meat lovers of the world. Arby’s response? A help line for tempted vegetarians who might feel pangs of regret in the wake of the brown sugar bacon announcement. The tone is respectful of vegetarians’ lifestyle choice, but notes that living a meat-lover’s lifestyle is also a valid choice, and one Arby’s will continue to flaunt.
ATLANTA, July 7, 2015 /PRNewswire/ —
Dear Vegetarians;
We respect you. We respect your life decisions. With that in mind, we want it to be abundantly clear that this letter is not meant to sway or convert you. We’re sharing this to offer our support.
Nearly a year ago, we embarked on a journey to tell America about our meats. By now, you’ve likely heard the Arby’s tagline: We Have The Meats®. It’s tough to hear, but it is what it is. We have many meats. And we have quality meats.
It is understandable that you disapprove of our meat-bravado. Your voices have been heard. Letters, emails, voicemails, Tweets and Facebook comments – we hear you. We love our meats, but realize they’re not for everyone.
Then on Sunday, June 28, we launched a meat innovation that has likely tempted you: Brown Sugar Bacon. It’s our pepper bacon, glazed in-restaurant with brown sugar and then cooked to perfection. It may be hard to resist…even for you. Hardcore vegetarians likely won’t budge, but for those of you who are on the fringe or new to the game, avoidance can’t be easy.
We, at Arby’s, have created this temptation. So, we’d like to help.
We’re giving you a number to call:1-855-MEAT-HLP FREE. This is a Vegetarian Support Hotline. When your nose betrays you and alerts the rest of your senses to find and devour this sweet meat, please call
Be strong. We’re here for you.
Sincerely,
Arby’s
From Hot Air
LOL. Alright Arby's!! "We have the meats". Yes you do, and testicles too!
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