Empire State Building Will Shed Light on Endangered Species with Projections

“I’m a scale person—that’s what Louie likes about me,” Travis Threlkel, chief creative cffice and co-founder of Obscura Digital, told the New York Times. “It’s like the Guggenheim. That’s big, right? No, man. We did that from the back of a car with one projector on it. This one, I’ve got 40 giant cannons. And I wish I had more.” On Saturday, using 40 stacked, 20-000 lumen projectors sitting atop a building on West 31st Street, the southern face of the Empire State Building will light up the night with digital images of endangered species in an effort to call attention to some of the planet’s most at-risk wildlife. Threlkel, alongside filmmaker and photographer Louie Psihoyos, is the architect behind this “weapon of mass instruction,” which will illume a space 375 feet tall and 186 feet wide, a total of 33 floors, with moving pictures of ” a snow leopard, a golden lion tamarin and manta rays,” along with a variety of creatures land and sea, the New York Times reports...more