1948 - Fascinating photographs of Wyoming dude ranch

Saddle up and prepare to be taken back to the world of dude ranches in this series of nostalgic snapshots from 1948. Escaping the stresses of early 20th century city life, 'dudes' would journey from the hustle and bustle in search of a Western retreat. Cattle ranchers in places such as Jackson Hole saw the opportunity to open up watering-hole saloons and accommodation for these wannabe cowboys. As the lure of fresh air, horseback riding and fishing pulled in vast numbers, many ranchers gave up their cattle livelihood completely to focus on offering ranch activities and accommodation for tourists. By 1940, 25,000 visitors would flock to ranches such as Jackson Hole in Wyoming, to witness the spectacular mountains and meadows. And not only this, handsome college kids were employed by the ranches in order to bring the gallant cowboy feel alive for paying visitors...more