Wednesday, August 03, 2016

$2.3 Million for Navajo ranchers through Beef Program

The Navajo Nation Gaming Enterprise (NNGE) in conjunction with Labatt Food Service and Navajo Nation Leadership is celebrating the continued expansion of the successful Navajo Beef Program three years after its launch the end of 2012. The program now features 23 local Navajo ranching families raising high quality beef, Labatt Food Service distributing it and NNGE purchasing it to serve in its resort, casinos and restaurants. Since its launch November 2012, the program has grown in revenue for local Navajo ranchers, product distributed and customer base and by the end of 2016 is projected to produce $2.3 Million in revenue. “We are proud to partner with local ranchers and improve their quality of life in conjunction with Labatt and our Navajo Nation leadership team,” stated Derrick Watchman, CEO of NNGE. “The Navajo Beef Program is part of our larger commitment to Buy Navajo and allows our properties to better showcase world-class Navajo cuisine to the world while generating much needed revenue and jobs for the Navajo people. We would like to thank the Navajo Nation Council – including Council Delegate Lorenzo Curley – for their efforts to make this visionary program a reality.” In its first year (2012 – 2013) the Navajo Beef Program – through Navajo ranchers – produced 545 head of cattle and generated more than $500,000 of revenue back into the local Navajo community. Growth during its second year (2013- 2014) increased by approximately 15 percent. Revenue generated back for Navajo Ranchers was approximately $750,000 for year two. In year three, additional Navajo ranchers and their families in Arizona and New Mexico are participating and together will earn a projected $2.3 Million with 1,998 total head of cattle...more

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