Sunday, April 02, 2017
Here Come the Pizza Gestapo - Another gift courtesy of Obamacare
by Kevin D. Williamson
How many different ways are there to make a Domino’s pizza? The answer might interest you.
It might also interest the Food and Drug Administration — at least, it should.
The nation’s franchise restaurants are about one month away from the imposition of new nutritional-labeling rules dreamed up by the Obama administration, another gift of the grievously misnamed Affordable Care Act. For outlets of brands with 20 or more locations, that means posting signs in the shop with calorie counts for every item on the menu and for every variation on that item.
That’s probably not such a big deal if you are, say, Raising Cane’s, and your menu ranges from one chicken finger to 100 chicken fingers. It’s a little different if you are a pizza shop, because pizza has a lot of variables.
“We did the math,” says Tim McIntyre, an executive at Domino’s and chairman of (not making this up) the American Pizza Community, a thing that exists. “With gluten-free crusts to thick to hand-tossed to pan pizza, multiple sizes, cheeses, toppings . . . there are about 34 million possible combinations.” He does a pretty good deadpan delivery: “That is difficult to put on a menu.”
That’s going to be a big sign.
Not that anybody is ever going to use it. The great majority of Domino’s orders are placed over the Internet and almost all the rest are placed by phone. The number of people who walk into a Domino’s outlet, look at a menu, and order a pizza is relatively small, representing only a few percentage points of Domino’s customers. Other pizza chains see roughly the same thing. So the signs are going to be largely useless, but they’re also kind of expensive,
“Useless + Expensive” being the classic federal regulatory equation.