Delta, now entangled in controversy, says it sold just 13 tickets under NRA discount

Caught in a maelstrom over his company's decision to cut ties with the National Rifle Association, Delta Air Lines chief executive Ed Bastian said Friday that his intention had been to "remain neutral" and "remove Delta from this [gun control] debate." Delta, he said, is now planning to end discounts "for any group of a politically divisive nature." The declaration from Bastian came the day after Republican lawmakers in Georgia honored their threat to punish the Atlanta-based airline for ending the NRA's group discounts; those legislators overwhelmingly approved a bill that was stripped of an earlier provision that would have granted a lucrative tax break to Delta. In a memo issued to Delta employees and shared with the public, Bastian said he was "troubled" by the legislature's action, as well as Delta's position at the center of a national controversy. "I know it is not comfortable to be caught in a highly emotional debate," he wrote, adding, "We are at our best when we bring our customers and our world closer together." The airline had been under attack from gun-rights activists since Saturday, when it abruptly discontinued flight discounts to the NRA's annual convention and asked the gun-rights group to remove the information about the perk from the convention material. Delta had previously said that large group discounts were routine, and that it "has more than 2,000 such contracts in place." Bastian wrote that "while Delta's intent was to remain neutral, some elected officials in Georgia tied our decision to a pending jet fuel tax exemption, threatening to eliminate it unless we reversed course. Our decision was not made for economic gain and our values are not for sale. We are in the process of a review to end group discounts for any group of a politically divisive nature." The memo was issued hours after Georgia lawmakers carried out the threat that Lt. Gov. Casey Cagle, a Republican, made to Delta earlier this week: If the airline did not restore discounted fares to NRA members, Republicans would strike down a $50 million sales-tax exemption on jet fuel from its tax-cut package. Delta, one of the state's largest employers, would have been the primary beneficiary of the exemption...more

 "Our decision was not made for economic gain and our values are not for sale."

If it wasn't for economic gain then it was for political gain, which means you weren't being neutral.
If the discounts made economic sense for your company, then discarding them meant you were willing to inflict economic harm on your company to make this polical stance.                  
If your values aren't for sale, why did you market them with a public announcement of your decision?
Only now, as you realize the economic cost of your political stance, are you trying to have this apply to other groups. Nice try, but the public won't buy it. We await your list of groups "of a politically divisive nature."