Dr. Gottlieb said the rules inject transparency and competition into a free market, so they shouldn’t be seen as the long arm of the government reaching in where it shouldn’t be. “There is a place for providing a basic level of information and having a uniform playing field for the disclosure of that information,” he said. “You’re comparing apples to apples — literally. I think that’s a pro-market notion.”
The free market has notions? I knew it had laws, like that of supply and demand. But notions, defined as a "vague or imperfect conception or idea of something"? Either Gottlieb doesn't understand the market or he is purposely trying to belittle it.
What is not clear is whether the numbers will make a difference in what consumers choose. For one thing, analysts say, many consumers don’t notice the counts, which use the same font as prices. A 2009 study of low-income, minority populations after New York City mandated calorie counts didn’t detect any change in the amount of calories purchased. In 2011, researchers examined seven studies that looked at calorie postings and found that only two of them reported a statistically significant drop in calories purchased.We have a government mandated "notion" which will affect 230,000 restaurants and who knows how many similar retail food establishments (supermarkets, movie theaters, etc.), but will result in either no change in behavior or a negligible change. Only the DC Deep Thinkers would endorse this.
One thing, though, is perfectly clear. Trump's FDA Commissioner has endorsed a provision of Obamacare, and is ready to enforce it.