Houston rodeo generated $227 million for local economy, study shows

Houston’s rodeo generated $227 million in total economic impact this year, according to a study by Economic Analytics Consulting commissioned by the Houston Livestock Show and Rodeo. The event supported nearly 3,700 direct jobs. The analysis measures new spending in the Houston metro area generated by visitors outside of the Houston area and spending by the Houston Livestock Show and Rodeo Inc. More than a million individual people attended the rodeo this year, not counting those who visited more than once. The rodeo, a tradition in Houston since 1931, was held at NRG Park from the end of February until mid March. A rodeo competition and concert was held daily. Total economic activity generated by the rodeo, which includes spending by local residents, was $391 million, the study found. In 2019, total attendance exceeded 2.5 million, according to the report, and 27 percent of attendees were from outside the Houston region. The 2019 rodeo set the record for highest concert attendance — twice. First, Cardi B set the record with 75,580 attendees. Then, the George Strait concert broke the record with 80,108 attendees. link