Nestle joins the “plant based burger” movement

First, it was Burger King. Next came Chick-fil-A. Then it was Little Ceaser’s. Companies have inexplicably been signing on to use laboratory-grown, plant-based “meat” substitutes in everything from burgers to sausage. And now, joining the parade is Nestle. Wait a minute… Nestle makes burgers? I thought they did hot chocolate.

Nestle is looking to take a bite of the growing U.S. plant-based burger market.
Through its Sweet Earth brand, which it acquired in 2017, the global food giant will launch its Awesome Burger in the fall. The vegan meat substitute will be available at grocery stores, restaurants and universities.
Sweet Earth founders Brian and Kelly Swette said they began developing their own plant-based burger several years ago — before nearly every restaurant chain announced a plant-based option and Beyond Meat went public.

Okay, so Sweet Earth Foods is a brand that Nestle bought to expand their portfolio. You can take a look at this particular horror show at their site. They’re prominently advertising the “Awesome Burger” as coming soon.

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