Issues of concern to people who live in the west: property rights, water rights, endangered species, livestock grazing, energy production, wilderness and western agriculture. Plus a few items on western history, western literature and the sport of rodeo... Frank DuBois served as the NM Secretary of Agriculture from 1988 to 2003. DuBois is a former legislative assistant to a U.S. Senator, a Deputy Assistant Secretary of Interior, and is the founder of the DuBois Rodeo Scholarship.
Friday, July 12, 2019
Forget Synthetic Meat, Lab Grown Dairy Is Here
The search for sustainable, healthy alternatives to meat currently has two paths: the meat-mimicking veggie burger and lab-grown proteins. But in the land of dairy, there’s only plant-based alternatives like cashew “butter” and almond milk. Already under siege by falling milk sales, Big Dairy lobbyists have been lashing out at makers of plant-based rivals as they grow market-share. But their next enemy may be coming from the laboratory, in the form of synthetic whey, and investors are already lining up.
While fewer people are drinking cow’s milk, they’re still eating yogurt and cheese, and a crucial protein that comes from making those products is whey. It’s relatively flavorless and incorporates well into a range of food formulations for everyone from infants to adults. There’s already a huge market for it, as demand for whey protein and whey-based products is on the rise thanks to consumer demand for protein in everything, from bars to shakes. The U.S. is the single largest exporter of whey products, with estimated sales of $10 billion last year. BCC Research said the category will grow by 6% annually through 2023. But for all its popularity, all that whey still comes from cows, a fact increasingly seen as a liability for climate- and health-conscious dairy and protein lovers.
Ryan Pandya saw an opportunity in this consumer conundrum. He wants to be the first to market a non-animal whey protein through his San Francisco area-based company, Perfect Day. Like other food startup founders, Pandya and partner Perumal Gandhi are both vegan. Rather than forego the taste of real cheese and dairy for poor vegan substitutes, the pair decided to invent their own version of the real thing. The startup focused on the well-worn food path of microbial fermentation—harnessing custom yeast and bacteria to grow the proteins that make milk taste like milk..MORE
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment