The World’s Largest Pork Producer Just Launched ‘Bleeding’ Plant Meat

Smithfield Foods, the world’s largest producer of pork products, has set its sights on the plant-based market. The company, which is a subsidiary of China’s WH Group, announced the launch of its first meat-free range today. The Smithfield-owned Pure Farmland brand mimics Beyond Meat’s and Impossible Foods’ “bleeding” plant meat products that have sparked a food revolution in recent months. Pure Farmland will launch with eight initial products including plant-based burgers, meatballs, breakfast patties, and ground beef style “protein starters”. Some of the items will also feature vegan cheese; a burger with dairy-free cheddar, and meatballs with dairy-free parmesan. It’s the first time a major U.S. pork producer has launched both plant-based meat and dairy products at once...MORE