Coors Family Silent About Chicago Move, but You Can Bet They're Not Happy

Last week, Molson Coors shocked Colorado by announcing that it would close its central offices in Denver, lay off hundreds of employees here, and relocate everything to its existing space in Chicago as part of a massive restructuring and name change aimed at keeping the corporation competitive. In a separate note, on the MillerCoors blog, there was an equally surprising bit of news: “At the end of 2019, Pete Coors also will retire as the company’s chief customer relations officer, stepping back from his day-to-day duties at the company. He’ll continue to serve as vice chairman of the Molson Coors board and as an ambassador for the company.” In the aftermath of these bombshells, the Coors family has been silent. Pete Coors has given no interviews — or even a canned quote. It’s a silence that speaks volumes... “The Golden brewery is on the same piece of land that we started back in 1873. None of the original buildings are still around, but with the land, with the Rocky Mountain water, that’s what made the Coors brand.” And the Coors brand helped establish Colorado as a beer destination. In addition, the company employed hundreds of thousands of people over the years, brought baseball to Denver, and created an entire culture, one that defined this state for many outside of it in the ’70s, when Coors beer had such a mystique that it even inspired the film Smokey and the Bandit. And that was just the start of the company's contributions...MORE