Ranch Wives Take Their Product Direct To Consumers

Amanda Radke

There’s nothing quite as powerful as a personal story that connects people together. Finding common ground or a shared passion can make friends out of strangers. And never before have the opportunities been so great to connect and build relationships than in 2019 where users are having conversations all day every day on social media platforms like Instagram and Facebook. Ranchers JaTanna Williams and Natalie Kovarik understand the power of social media and are leveraging these platforms to sell their beef direct to consumers. Two years ago, the pair launched, Ranch Wives Beef Company, LLC, and since then, they’ve been marketing their beef to devoted customers across the country, who not only love their product but love the women behind the company, too. “In today’s society, the disconnect between the rancher/farmer and the consumer is greater than ever,” said Kovarik. “Knowing this, we recognized that in order to sell our product online to people who weren’t familiar with us, we would have to bridge this gap and really create a connection with our customer. We believe social media is the perfect tool to do just that.” With an active Instagram following that boasts nearly 10,000 fans, the pair uses their social media account — ranchwivesbeefco — to show off their retail product, talk about how its raised, who they are and what they do on their respective ranches to get the beef from pasture to plate...MORE