I kicked off 2020 with a four-part series tackling some of the most divisive topics facing the beef industry today — mCOOL, labeling, the Beef Checkoff, marketing, packer consolidation, imports vs. exports, fake meats and how ranchers can make a living when the ground continues to shift under our feet. This series was inspired by a meeting I attended in my local community, where there was a lot of discussion about the best way for beef producers to move forward in an ever-changing world. In case you missed the series, you can read it here:
Ranching Voices Part 1: How can producers take back control?
Ranching Voices Part 2: DV Auction's Corbitt Wall on what ails us
Ranching Voices Part 3: Don't throw the Beef Checkoff baby out with the bath water
Ranching Voices Part 4: Does the consumer really care what the label says?
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