The cattle and beef industry, along with the rest of the U.S. and global economy, is in uncharted waters with the coronavirus pandemic. There are many unknowns about the timing, severity and aftermath of the disease.
For the beef industry, there are longer term questions about overall impact on domestic and international beef demand, with questions about a U.S. and global recession looming large. In the short run, the actions needed to manage the epidemiology of COVID-19 is having significant impacts on beef supply chains.
The multitude of beef products that are produced by the beef industry are marketed through three broadly aggregated market channels: Retail grocery; food service; and exports. These different market channels involve different mixes of products and each utilizes different supply chains. Retail grocery and food service represent the bulk of domestic beef demand.
USDA data shows that food at home (which roughly matches retail grocery) represents about 46 percent of total food expenditures in the U.S. Food away from home represents about 54 percent of total food expenditures. Food away from home (roughly food service), includes what is sometimes referred to as the HRI (hotels, restaurants, institutions) sector.
The immediate response to COVID-19 is to limit travel, gatherings and public activities. Reduced travel, fewer restaurant visits and school closures all impact the HRI sector. This implies a dramatic shift of food from the food service (HRI) sector into retail grocery sales. This represents huge demands on grocery store sales and the logistics of supplying retail stores. For beef, there is immediate demand for more processing, packaging and shipping of beef for retail sale and less processing and shipping of meat through food service distribution channels...MORE
HT: Tonya Lea Draper
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