Study shows next-gen farmers & consumers interest in food system

Corteva Agriscience announced the results of a global study of Gen Z/millennial farmers and consumers. The research, commissioned by Corteva Agriscience, examined views on the future of food and farming by next-gen farmers and consumers in the United States, Brazil, China, France, and Russia. Notably, the study reveals surveyed participants in different global markets are highly aligned in their concern about the future of food and farming. The study, conducted by Kantar, also revealed that next-gen farmers and consumers want to have more influence over decisions about how food is grown, sold, and consumed; and share a deep desire to be involved in securing the financial and environmental sustainability of farms. Key insights from the research are profiled in an accompanying white paper that includes data from each of the countries involved in the study. “Two of the most important voices in the food system today are those of young farmers and consumers,” said James C. Collins, Jr., Chief Executive Officer of Corteva Agriscience. “They see that the future and ability to thrive are interconnected. Now is the time to empower both farmers and consumers to face the challenges of the future with mutual understanding, appreciation, and a willingness to work together to ensure long-term security to both farming and food.” Key findings include...MORE