Impossible Foods CEO says the meat industry will be obsolete in 15 years — ‘That’s our mission’

Impossible Foods founder and CEO Patrick Brown told CNBC on Tuesday that the meat industry is in the midst of a reckoning. As more consumers seek out healthier food options, Brown is convinced that the animal-based market will be obsolete within the next two decades. “From a nutritional standpoint our products match the protein quality and content of the animal products that they replace” and “ours is a clear winner from a health and nutrition standpoint,” he said in a “Mad Money” interview. “This is why I think people are increasingly aware plant-based products are going to completely replace the animal-based products in the food world within the next 15 years. That’s our mission. That transformation is inevitable,” the told host Jim Cramer. The Impossible Breakfast Sandwich — a plant-based sausage topped with a cage-free fried egg and aged cheddar cheese on artisanal ciabatta bread — is an attempt by Starbucks to offer more sustainable food options and Impossible Foods to reach a younger audience. Brown said he found that about one-third of the U.S. population ages 18-29 visit a Starbucks restaurant at least once a month and the deal will help the company tap into the young adult demographic. Starbucks had more than 15,200 domestic stores as of the end of March, according to Factset...MORE