San Diego rancher sees spike in business as industrial meat production takes a hit

A San Diego-based rancher says their business has grown as the corporate meat industry struggles. In the past months, Doug Lindamood, of SonRise Ranch, says they've seen their ranch experience a surge in business. “Surprisingly, in an odd set of circumstances, we’ve had a ranch that’s been very successful during these times,” he said. He said their business has easily tripled since the beginning of the pandemic. They’ve seen more people seeking food safety, so they’re buying meat in bulk. The ranch typically sells about 10-12 half or full cows a year, but that’s recently increased to 10-12 a week. This boost comes as the industrial meat industry is hurting across the country. Lindamood said a handful of companies produce a majority of the meat in the U.S. and the big players have been hit with sick employees, causing closures and less supply...MORE