As cattle ranchers, we are adept at anticipating volatility and making things work despite unexpected factors outside of our control.
All it takes is one freak weather event, one political chess move, one shift in global affairs, one break in the food supply change, or one mistake made on the ranch to change the outcome from wonderful to disastrous, or vice versa.
For us to be successful, sustainable, profitable, and able to continue our multi-generational operations, we must plan for and strategize how we’ll respond to these roadblocks, lest our businesses will suffer because of it.
I thought about this recently seeing the highlight reels from the highly-talked about UFC boxing match between Dustin Poirier and Conor McGregor. Notably, after boasting in a media interview that not even Jesus Christ could beat him in the ring, McGregor broke his leg in a freak accident (or divine message depending on your perspective) and lost the fight to Poirier.
...In the cattle business, we cannot just be on offense; we have to be on defense, too. So we can look at opportunities and take calculated risks to grow, expand, improve, further diversify, or try something new.
But along with doling out confident punches in the direction we want to go, we also must keep a glove up and protect our assets, our businesses, our finances, and our families for the decisive blows that might derail our best efforts.
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