There are no American flags visible in this short film for a professional cattle rancher’s group, but the video is figuratively draped in red, white and blue, from its montage of cowboys on horseback, to the rural Texas scenery to its dramatic narration by Tommy Lee Jones.
The campaign, dubbed “We Live For This Land,” was designed as a recruiting tool for the Texas and Southwestern Cattle Raisers Association (TSCRA), a 144-year-old organization based in the country’s top cattle-producing state. It premiered recently at a rancher’s convention in Fort Worth, Texas and will also be distributed in 30-second cuts on digital and social media platforms.
Guided by the distinctive, gravelly voice of Oscar-winning actor Jones, a rancher himself, the 2-minute hero video intends to speak to “the men and women who make this rough country work” and celebrate their “grit and determination.”
“We live for this land,” Jones says in the spot, set against panoramic desert views and red-gold sunsets. “We are its voice, a defender of our cause, a protector of our way of life, a keeper of the common good, guardians of freedom, independence and possibility. We are the stewards of ideals as old and true as the earth upon which we stand.”...MORE
1 comment:
Love this, the Rocky Mountain states all should make similar videos as they have the added challenges of the fight against those trying to end public grazing. http://www.greater-yellowstone.com/6-2006/Public-Grazing.html
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