The partnership makes Blockchain.com the “exclusive digital asset partner” of the team. The announcement came from Cowboys owner Jerry Jones and Blockchain.com co-founder and CEO Peter Smith.
The deal will provide branding and advertising opportunities for Blockchain.com, as well as club space inside AT&T Stadium, rights to social and digital integration, signage and TV, radio and digital rights.
“Blockchain.com is one of the oldest and most trusted digital asset platforms in the world,” Jones said in a statement. “They are bringing Wall Street to Main Street by making digital assets available to anyone, anywhere in the world.”
Founded in 2011, Blockchain.com boasts over 80 million customers in 200 countries with transactions totaling $1.2 trillion.
As part of the deal with the Cowboys, exclusive fan experiences and rewards will be offered through Blockchain.com’s digital wallet. Those could include away game VIP trips and player-hosted events...MORE

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