Blue Bell Wranglers no stranger to ranchers, cowboys
The fame of Wranglers is due in no small measure to the fact that they are the favorite working garb of this country’s last survival of the true Wild West — the rodeo cowboy.
When Blue Bell first introduced Wranglers about ten years ago, the fashion for the tight-fitting, long-wearing Western jean was just around the corner. Blue Bell wanted to be certain that its newly-introduced jean was as well cut and truly western as anything on the markets.
The rodeo cowboy was selected to perform wear and style tests. Arrangements were made with about six of the top cowboys then attending the Madison Square Garden Rodeo in New York to try out various patterns, test their wearing qualities in actual rodeo work, and report back.
After some trial and error, the rodeo cowboys finally agreed upon a cut, and mass production followed.
Enthusiasm for Wranglers spread quickly. The hard riding, fast-moving cowhands immediately took to the way the Sanforized Wranglers fit immediately, and kept their fit through numerous launderings and lots of rough wear...more
Wrangler brand: Big today, but it started with 12 sewing machines
In 1908, two men set up 12 sewing machines in Jellico, Tennessee, to make overalls.
The present Blue Bell organization has grown from that small beginning through a series of expansions and mergers. But it has also grown through its products.
In 1908, there was only one garment — overalls. Today, Blue Bell makes 23 different garments, each in a complete range of sizes and fabrics. The Blue Bell line includes more than 350 different items...
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