The numbers were as gruesome as zombie stage make-up.
…The brewing giant revealed part of its plan to revitalize the brand Tuesday after it reported third-quarter earnings that beat expectations. The company’s revenue fell nearly 14% from July to September in the U.S., its largest market, as Bud Light sales sank.
…Bud Light sales are still lagging, as the brand dropped 29% in the four weeks ending Oct. 21 compared to same period a year ago, according to Nielsen data compiled by research firm Bump Williams Consulting. Sales have fallen nearly 19% this year, according to the firm. CNBC reached out to the company Anheuser-Busch for comment.
Anheuser-Busch is now trying to turn around the brand’s fortunes by marketing Bud Light through platforms it considers uncontroversial.
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