For years, Patagonia worked to protect natural land across the United States. Since 2013, it’s mainly focused on Bears Ears National Monument in Utah and now, its latest initiative is a collection of interactive 360-degree films which highlight the cultural and recreational importance of this threatened region.
This is Bears Ears National Monument is
powered by Google’s 360 technology. While anyone has the ability to
view it through a web browser, the website is best experienced through a
smartphone using a virtual reality headset like Google Cardboard.
Through ten short films, users are able to look around and feel immersed
as they listen to stories from Native American tribal leaders and
outdoor athletes. The experience ends with a call-to-action to the new
Interior Secretary, Ryan Zinke, to stand up for public lands. Anyone who visits
the website has
the ability to choose how they want to experience it by selecting
either a cultural or sports aspect in whichever order they like. During
some of the content, viewers explore walls of petroglyphs as they
simultaneously learn from a Hopi archaeologist. Additionally, Navajo
Elder Willie Grey Eyes tells stories of his ancestors as he journeys
through a narrow canyon. For the adventurous, one video even has viewers
climbing the North Six Shooter tower with Tommy Caldwell. Patagonia
founder Yvon Chouinard wrote an open letter to Utah Governor Gary
Herbert earlier this year and in it, he demanded Herbert to stand up for
public lands. After doing the opposite and signing a document asking
President Trump to rescind the Bears Ears National Monument, Patagonia
responded by boycotting
Outdoor Retailer
— a $40 million industry trade show — as long as it was in Utah. Days
later, the Outdoor Industry Association followed and is now searching
for a new home for the show.
Digital Trends
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