KFC is testing Beyond Meat plant-based fried chicken

No chance in hell that Colonel Sanders could have imagined this day when he founded his friendly chicken joint Kentucky Fried Chicken back in 1952. From that point to this very day, KFC has hawked wings, breasts and drum sticks ripped from the carcass of ever fatter farm-raised chickens. Until now. Yum Brands-owned KFC (YUM) said Monday it will launch “Beyond Fried Chicken” in partnership with the surging plant-based food purveyor Beyond Meat (BYND). “KFC is an iconic part of American culture and a brand that I, like so many consumers, grew up with. To be able to bring Beyond Fried Chicken, in all of its KFC inspired deliciousness to market, speaks to our collective ability to meet the consumer where they are and accompany them on their journey. My only regret is not being able to see the legendary Colonel himself enjoy this important moment, ” said Ethan Brown, founder and CEO, Beyond Meat in a statement...MORE