Monday, December 14, 2020

Charley Pride, first major Black star in country music, dies at 86 of covid-19

In the early 1960s, a young minor league baseball pitcher and aspiring country singer named Charley Pride had settled into a discouraging routine. His days were spent toiling in Helena, Mont., at a smelter operated by the Anaconda Copper Mining Co., and he spent his free time playing for its semipro baseball team, the East Helena Smelterites. He stood out as an African American working in a musical genre that seldom welcomed black voices. But he developed a small but enthusiastic fan base singing in Montana honky tonks, which in 1962 led to his invitation to perform before a show headlined by country singers Red Sovine and Red Foley. After Mr. Pride sang “Heartaches By the Numbers” and “Lovesick Blues,” Sovine, a veteran performer, was struck by Mr. Pride’s magnetism and the enthusiastic response he evoked from the White audience. He suggested that Mr. Pride take his chances in Nashville. It took him nearly two years to get a contract. Record executives loved his demo tapes but got cold feet after viewing his picture. In one audition, he was told, “Now sing in your regular voice.” A talent scout even suggested that Mr. Pride sell himself as a novelty by dressing in Colonial garb and adopting the stage name of George Washington Carver III. Finally, country guitarist Chet Atkins, who was also an RCA Records executive, saw promise in the singer. Radio stations received his first singles, credited to Country Charley Pride, without publicity photos — a cautious move by Atkins. Disc jockeys latched onto the records, and country fans listened. “It was RCA’s decision not to play up or down the color thing, but to just let the voice go, put the record out and let the people decide,” Mr. Pride later told The Washington Post. Mr. Pride, who grew up in the Mississippi cotton fields and became the first major African American singing star in country music, died Dec. 12 at 86 in Dallas. The cause was complications from covid-19, the disease caused by the coronavirus, according to a statement from the Nashville public relations firm 2911 Media...MORE

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